Competitive strategies applied by clothing and footwear companies for their commercial positioning in the city of Estelí, Nicaragua. Revista Científica Estelí, [S. l.], v. 13, n. 2, p. 216–238, 2024. DOI: 10.5377/esteli.v13i2.19817. Disponível em: https://revistas.unan.edu.ni/index.php/Cientifica/article/view/4746. Acesso em: 9 aug. 2025.