Brand positioning strategy "Café Sabor Nica" in Matagalpa, Nicaragua versus its acceptance by consumers, period 2005 to 2018. Revista Científica Tecnológica - ISSN: 2708-7093, [S. l.], v. 2, n. 1, p. 1–7, 2019. Disponível em: https://revistas.unan.edu.ni/index.php/ReVTec/article/view/3708. Acesso em: 9 aug. 2025.