Brand positioning strategy "Café Sabor Nica" in Matagalpa, Nicaragua versus its acceptance by consumers, period 2005 to 2018. RECIENTEC [Internet]. 2019 Jun. 28 [cited 2025 Aug. 9];2(1):1-7. Available from: https://revistas.unan.edu.ni/index.php/ReVTec/article/view/3708