Competitive Advantage and Operational Efficiency: Key Drivers of Retail Success
DOI:
https://doi.org/10.5377/reice.v12i24.20113Keywords:
Retail success, consumer preferences, Saudi Arabia, technology adoptionAbstract
Present study investigates the relationships between consumer preferences, competitive advantage, and retail success within the context of Saudi Arabia. By utilizing a sample of 386 respondents, the research employs a quantitative approach to analyze the significance of various constructs, including market trends, technology adoption, operational efficiency, and the regulatory environment. Study findings shows that consumer preferences positively influence competitive advantage, which in turn enhances retail success. Additionally, study highlights the crucial role of market trends and technology adoption in driving operational efficiency and improving overall retail outcomes. The results underscore the importance of aligning business strategies with consumer needs and market dynamics in Saudi Arabia, providing valuable insights for practitioners aiming to enhance organizational performance and competitiveness.
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