Typology of technologies in retail
DOI:
https://doi.org/10.5377/reice.v12i24.20061Keywords:
Retail, technology, technology classification, economics, stakeholders.Abstract
This article aims to classify and systematize the technologies used in the retail industry, addressing the growing need for a comprehensive framework to understand their integration. The study utilized a literature review and content analysis of academic papers, industry reports, and case studies, focusing on technology classifications based on functionality, impact on stakeholders, and implementation stages. The analysis resulted in a new classification system that categorizes retail technologies according to their application in online versus offline channels, the company’s strategic approach, and the stage of the purchasing path. This framework provides a holistic understanding of how different technologies are utilized in retail, offering practical insights for retailers to enhance their technological integration strategies. The conclusion emphasizes the importance of adapting to technological advancements to maintain market leadership in the competitive retail landscape.
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