Identifying and Categorizing Pricing Indexes of Brand Value in the Auto Industry in Iran. REICE: Revista Electrónica de Investigación en Ciencias Económicas, [S. l.], v. 12, n. 23, p. 227–248, 2024. DOI: 10.5377/reice.v12i23.18286. Disponível em: https://revistas.unan.edu.ni/index.php/reice/article/view/4270. Acesso em: 9 aug. 2025.