Production process of cooperatives associated to PRODECOOP, for the exportation of organic coffee to preferential markets. 2014-2015

Abstract

The present work is aimed to analyze the process of production of organic coffee of producers associated to the cooperative PRODECOOP R, L., for the design of a strategy that improves the quality of production levels for the exportation of coffee. This is an applied, qualitative research. The sample consisted of the center of cooperatives PRODECOOP with headquarters in Estelí, and its branch located in Palacaguina. The data collection techniques were documentary research, observation and interviews. The interviews were applied to key informants of the company with wide experience in the production process. The main research results reveal that the relation of the producers associated to PRODECOOP is pertinent, since the majority of them are founders and work for it since the company was started. Moreover, it gives them the opportunity to improve their life quality. The majority of producers meet the quality criteria set by PRODECOOP to obtain coffee in quantity and quality, achieving a better profitability in their farms. The producers are satisfied for being part of the cooperative, as they obtain benefits that support their quality of life, as it increases the level of exportation, and quality criteria.

Keywords: Production, exportation, differentiated market.