Production process for exporting quality coffee to the international market by the Exporting Company CISA in the period of 2014-2015

Abstract

This study analyzes the process of production of quality coffee to design a strategy to improve the exporting capacity of the exporting company to international markets during 2014-2015. This is a qualitative research, it was carried at CISA Exporting Company, in Managua and its four regional offices Ocotal, Matagalpa, Jinotepe and Jinotega. Interviews, observation guide and surveys to the producers were used. One suggestion is to promote programs to integrate new producers and technical advices to increase the quality levels.

Keywords: production, export , coffee, international market