Competitiveness of companies selling construction materials legally established in the city of Esteli, in 2015

Authors

  • Isherly Massiel Amaya Zeas FAREM-Estelí
  • Henry Abimael Pozo Sevilla FAREM-Estelí
  • Francis Janireth Zelaya Obando FAREM-Estelí
  • Beverly Castillo Herrera FAREM-Estelí

Abstract

In this study the strategies used by the traders of construction materials to be competitive in the Estelian market, were analyzed. This is an applied and quantitative research. The universe of study are the trader companies of building materials. The data collection techniques are surveys and interviews. They were applied to the owners or managers of companies, the surveys were applied to customers. The main results show that the strategies most used by these companies are their location, low prices and more importantly the service provided to their clients.

Keywords: Competitiveness, Marketing, Building Materials, Strategy, company

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Published

01-02-2016

How to Cite

Amaya Zeas, I. M., Pozo Sevilla, H. A., Zelaya Obando, F. J., & Castillo Herrera, B. (2016). Competitiveness of companies selling construction materials legally established in the city of Esteli, in 2015. Revista Científica Estelí, (16), 35–47. Retrieved from https://revistas.unan.edu.ni/index.php/Cientifica/article/view/2943

Issue

Section

ECONOMIC SCIENCES

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