Competitiveness of companies selling construction materials legally established in the city of Esteli, in 2015

Abstract

In this study the strategies used by the traders of construction materials to be competitive in the Estelian market, were analyzed. This is an applied and quantitative research. The universe of study are the trader companies of building materials. The data collection techniques are surveys and interviews. They were applied to the owners or managers of companies, the surveys were applied to customers. The main results show that the strategies most used by these companies are their location, low prices and more importantly the service provided to their clients.

Keywords: Competitiveness, Marketing, Building Materials, Strategy, company