Personal mark of the teacher of higher education
DOI:
https://doi.org/10.5377/reice.v7i13.8174Keywords:
Personal brand, Perception, Image, Marketing, Relational marketingAbstract
This scientific article analyzes the teacher of higher education based on the formation of a personal mark in the mind of the student of the Faculty of Economic Sciences of the UNAN-Managua that empowers it as an integral model to follow of teaching – learning. For this a questionnaire or digital survey was designed to be raised to different characters within the university life such as students, teachers and administrative staff. A sample of 67 cases was selected. The main result highlights the positive image of the personal brand of the teacher as the main perception of the cases studied, generating a model of how it should be in teaching in terms of training and growth, as the main reason for their professional development. The bases for new studies on each found factor are established and it is detailed that there are many aspects that influence the performance of a teacher in contrast to how it is observed by the world that surrounds it. It can be highlighted that the study reflects a teacher positioned in the mind of the student, as a reference and model to be followed from an integral perspective, being evaluated as a reference of satisfaction for the student.
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