Stimuli most often in consumer buying Central

Abstract

In the present study stimuli most commonly identified in the purchase and consumption patterns for common goods and consumer durables Central were determined. Depending on the level of depth of study, research was comparative, non-experimental design, and the population was composed by the inhabitants of the countries of Central America: Nicaragua, Salvador, Honduras, Guatemala and Costa Rica. As stimuli most frequently purchased commodity prices may be mentioned, followed by the proximity of the shopping centers and buying houses room. In the case of durable goods, stimuli differ according to product classes, and among the most frequent are the price, product attributes and their functions and quality, the brand (especially for technological equipment) and design (for jewelry, clothing, footwear and vehicles). Consumption patterns both common goods such as durable goods, most agree the five Central American countries, with some differences in Costa Rica, related to a strong European cultural influence and US in the village, and in Guatemala, associated with a high percentage of the indigenous population, which has managed to preserve many habits and traditions, and that leaves its mark on consumer habits.