Generating ideas of value for entrepreneurship from the subject of familiarization practices

Abstract

Familiarization internship done during the second semester 2017 with third year marketing students, have been the perfect scenario to work from a practical perspective the concept of entrepreneurship and innovation, because it is a subject that aims to contribute to the development of the skills, abilities and expertise of the student, encouraging creative thinking as a necessary connection to develop business thinking. Due to the thematic conditions, since the beginning of the class has been discussed the importance of internship, the role of the student as a generator of change and the imperative to generate entrepreneurship as a sustainable technique to develop and transform their reality.