Digital Media Observatory: a connection between the academy and the media

Abstract

This essay presents the work of the Digital Media Observatory of Nicaragua in its desire to connect academia with the social media of the country. The objective is to systematize the experiences through the activities that have been developed in the framework of the observatory to respond to the needs faced by journalists and communicators at the national level. The methodology through which the text is constructed is the process of systematization and critical interpretation of the experience of the observatory, as well as the review of literature for the description of some data that lead to the discussion of the central theme. The main results of this essay synthesize the different activities related to the work carried out by the observatory through which satisfactory effects have been obtained in favor of the strengthening of the academic formation of national journalists and communicators. In this context, there is confidence in the fulfillment of the purposes of connecting the knowledge of the academy with the needs of journalists with a social awareness towards change.