Adoption factors of technological services in the Colombian agricultural sector. Decision criteria and consumer behavior

Abstract

In Colombia, there are diverse gaps between consumer  demands and research processes, which hinder the  formulation of strategies related to reducing the  negative impacts generated by exploitation activities  in the agricultural sector. In order to reflect on the  way in which the public policies, the development of  a management system and, motivation and challenges  from actors of the agricultural sector influence the  innovation and adoption of technological services, an  analysis from secondary sources were applied. This  allowed identifying the key issues to advance in their  adoption, the points of articulation and gaps between  the agricultural, industrial, and decision-making  segments in the agricultural sector; information that   allows establishing common purposes in favor of  innovation and development of value chains.