Generating ideas of value for entrepreneurship from the subject of familiarization practices
Keywords:
familiarization practices, entrepreneurshipAbstract
Familiarization internship done during the second semester 2017 with third year marketing students, have been the perfect scenario to work from a practical perspective the concept of entrepreneurship and innovation, because it is a subject that aims to contribute to the development of the skills, abilities and expertise of the student, encouraging creative thinking as a necessary connection to develop business thinking. Due to the thematic conditions, since the beginning of the class has been discussed the importance of internship, the role of the student as a generator of change and the imperative to generate entrepreneurship as a sustainable technique to develop and transform their reality.